Digital Marketing Bootcamp

  • Career-Focused Tech Bootcamp
  • Grants & Scholarships Available
  • Unlimited Support Until You Land A Job

Program Details

16 Weeks
Mon, Wed, Thurs (6pm EST - 9pm EST)

Next Cohort Starts

May 6, 2024
Application Deadline: April 29, 2024

With the growing importance of online presence, professionals in this field can help businesses reach their goals through targeted campaigns and drive ROI. This 16-week bootcamp in Digital Marketing prepares learners for a dynamic field that offers exciting career opportunities.

Workshop Webinar (7)
200+
Hiring Partners
 
Our career coaches will work with you to individualize your journey to a new marketing job. From big companies to small start ups, our vast employer network has job openings for our graduates to explore and get connected.
Top 10
Most In-Demand Roles
 
Per LinkedIn’s latest report, recruitment in the marketing industry is expected to remain high for the next decade. Our bootcamp equips you with the in-demand skills necessary to enter this growing field.

Learning Schedule

Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor through 1:1 sessions, group projects, and design reviews. This part-time bootcamp is roughly 8 weeks long.

Curriculum Overview

Over the course of 24 weeks you will learn how to build, test and deploy software applications using JavaScript on the client- and server-side of an application (front-end + back-end).

Unit 1: Introduction Digital Marketing

Our program starts by giving an overview of the concepts and strategies used in digital marketing. In the first unit, you will gain insight into marketing research, learn how to develop strategy to identify target markets, create engaging content, measure and optimize campaigns, and utilize various digital marketing channels.

Unit 2: Multi-Channel Marketing

In this upcoming unit, you will discover efficient techniques for digital communication, including content marketing, email marketing, social media marketing, website optimization, SEO, and PPC campaigns.

Unit 3: Marketing Automation

Over the upcoming unit, the program will delve into marketing automation, artificial intelligence, and machine learning in the context of digital marketing. You'll have the opportunity to learn about automating marketing tasks and enhancing customer journeys with AI.

Unit 4: Marketing Analytics

In the final unit, you'll learn how to establish tracking and reporting to analyze data by applying segments and filters, and about how to employ insights to drive marketing decisions. By the end of the program, you'll possess the skills to proficiently gather and analyze marketing data through Google Analytics.

 

Download Program Syllabus

Find specific information on course content here.

Tuition, Grants & Scholarships

$6,400

Full-Tuition

We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!

Private Loans

With 12 Monthly Installments

Available for qualifying participants.

Pay Up Front

$500 Discount

Make a $500 deposit and pay the rest of your tuition before your training begins. Career Bootcamp participants receive a $500 discount when paying in full 30 days before the start of your program.

Payment Plan

Interest-Free

3 or 6 Monthly Installments. Payments due at the beginning of each month.

Benefits

Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor through 1:1 sessions, group projects, and design reviews.

guidance
Expert 1:1 Guidance

Our expert instructors guide your learning, providing you the opportunity to ask questions, collaborate with others and have a personalized learning experience.

handson-experience
Hands-On Experience

Your capstone project will be sponsored by a real client from a company or organization that has a design problem. You'll spend the bootcamp working alongside your peers to build real technology; we prefer to teach through projects and exercises rather than walking our students through textbooks.

project-portfolio
Projects & Portfolio

The focus of our bootcamp is readying our students for the job market, so you'll finish the program able to apply what you've learned in a professional setting.

career-services
Unlimited Career Services

A wide range of resources will help you launch your next career, including unlimited 1-on-1 career coaching, live workshops, and detailed online resources!

Get Program Info for HCC's Tech Training Program